Let’s face it—hiring a product description writer in 2025 is like choosing a brain surgeon. You don’t want someone who’s just “good with words.” You need a conversion-whispering, SEO-slaying, customer-psychology expert who can turn “meh” into “TAKE MY MONEY!” 💸

But how do you spot the real pros from the AI-parroting, jargon-loving hacks? Ask these 10 make-or-break questions (backed by real data and hilarious hiring fails).

1. “Can You Show Me Examples of Descriptions That Actually Increased Sales?”

Stat: 62% of businesses regret hiring writers who can’t prove ROI (Content Marketing Institute, 2025).

Red Flag:

“I write beautiful, poetic descriptions!” (But no case studies.)

Green Flag:

“Here’s a product page we rewrote—conversions jumped 37% in 30 days.”

Pro Tip: Ask for before/after screenshots of analytics.

2. “How Do You Research Products You’re Not Familiar With?”

Fact: 78% of bad descriptions come from surface-level research (HubSpot).

Case Study: The “Blender Blunder”

A writer described a $400 blender as:
“Great for smoothies!” (Ignoring its commercial-grade use in juice bars.)

Result:

• 42% refund requests from angry chefs

• 1-star reviews: “Useless for heavy-duty blending”

What Pros Do:
✔ Interview product designers
✔ Study Amazon/Reddit reviews for real user pain points
✔ Test the product (or demand a sample)

Need writers who dig deep? Our product description service includes 3 rounds of research.

3. “What’s Your SEO Strategy Beyond Keyword Stuffing?”

Google’s 2025 Update: Now penalizes generic “optimized” content.

❌ Outdated Approach:

“Best wireless earbuds. Buy wireless earbuds. Wireless earbuds sale.”

✅ 2025 Winning Strategy:

• LSI keywords: “Sweat-proof workout earbuds for runners”

• Answer questions in descriptions

• Schema markup for rich snippets

Tool They Should Use: Ahrefs or SEMrush.

4. “How Do You Handle Brand Voice Guidelines?”

Stat: Consistent brand voice increases revenue by 33% (McKinsey).

Fail Example:

A luxury watch brand got descriptions that sounded like:
“Hey dudes! These slick timepieces are totally rad!” 🔥

What Pros Do:
✔ Study your existing top-performing content
✔ Create a brand voice cheat sheet (serious vs. playful?)

5. “What’s Your Process for Optimizing for Voice Search?”

2025 Reality: 50% of searches are voice-based (Google).

Key Skills to Look For:
✔ Using natural Q&A format
✔ Targeting long-tail phrases like:

• “What’s the best moisturizer for dry, sensitive skin?”

6. “Can You Write for Mobile Shoppers?”

Stat: 75% of users only read 20% of a product page (NNGroup).

Mobile-Optimized Writing Must:
✔ Use short paragraphs (1-2 lines)
✔ Bold key benefits for skimmers
✔ Include emoji breaks (where appropriate) 🚀

7. “How Do You Incorporate Social Proof?”

Conversion Fact: Pages with real customer quotes convert 58% better (Spiegel Research).

Pro Technique:
“‘This backpack survived 3 years of college—including a beer spill that would’ve killed lesser bags.’ – Jason, verified buyer”

8. “What’s Your Revision Policy?”

Nightmare Scenario:
You request edits, and the writer ghosts you like a bad Tinder date.

What to Demand:
✔ 2-3 free revisions
✔ 48-hour max turnaround for edits

9. “Do You Use AI Tools? If So, How?”

2025 Reality: Top writers augment (not replace) skills with:
✔ ChatGPT for brainstorming
✔ Grammarly for editing
✔ Hemingway for readability

Red Flag: “I fully automate descriptions!”

10. “What Metrics Do You Track for Success?”

Writers Worth Hiring Track:
✔ Conversion rate changes
✔ Organic traffic growth
✔ Bounce rate reductions

Expert Insight:

“Hire writers who care about your business outcomes, not just word counts.”
—Joanna Wiebe, Copyhackers

TL;DR – Your 2025 Hiring Checklist

✅ Proven sales lift examples
✅ Deep research process
✅ Modern SEO knowledge
✅ Brand voice mastery
✅ Voice search optimization
✅ Mobile-first writing
✅ Social proof integration
✅ Clear revision terms
✅ Strategic AI use
✅ Performance tracking

Skip the hiring headaches. Our product description service delivers high-converting, SEO-optimized copy—guaranteed.

Sources:

• Content Marketing Institute (2025)

• Google Search Updates (2025)

• Nielsen Norman Group (Mobile Reading Stats)

• McKinsey Brand Voice Study