Let’s be honest—most of us have written an Amazon review that sounds like it was powered by a half-charged brain cell. But in 2025, with AI tools screening reviews and buyers getting smarter, some common words are no longer your friends.

In fact, certain words might be hurting your credibility and making your review look like it was written by a chatbot on autopilot.

So, if you want your review to stand out as helpful—not sketchy—avoid these six words. You’ll sound more trustworthy, relatable, and a bit more human (which is nice in this AI age).

1. “Best”

Yep. The holy grail of all overused words. Calling something “the best” might feel like high praise, but unless you’ve tested every product in that category—it’s just noise.

“Best” is vague, unverifiable, and often a red flag for fake reviews.
— Cindy Tan, Senior Product Review Analyst at EcomLens

Why to avoid it:

• Too subjective to be helpful

• Triggers Amazon’s fake review filters

• Offers no specific value to the buyer

Better options:

• “High-performing in [your context]”

• “Well-designed for [a particular purpose]”

• “Reliable throughout [your use-case]”

Example:

Instead of saying:

“This is the best portable blender!”

Say:

“I used this portable blender on a 2-week camping trip. It held a charge for 8 smoothies and crushed ice better than expected for a model under $30.”

👉 Pro Tip: Pair your review with use-case context and avoid sweeping statements.

📌 Internal link: Need help crafting reviews like this? Check out our Amazon Product Review Article Service.

2. “Perfect”

Nothing’s perfect—not even your morning coffee unless it comes with silence and no meetings.

Why it’s risky:

• Sets unrealistic expectations

• Sounds like a planted review

• Gets flagged by Amazon’s AI filters

Say this instead:

• “Works well for my daily use”

• “Delivers exactly what I expected”

📊 Stat: In a 2024 PowerReviews study, reviews using words like “perfect” were 18% less trusted than reviews with a neutral, specific tone.

🎙️ Expert quote:

“A believable review is better than a flawless one.”
— Laura Mitchell, eCommerce UX Consultant

3. “Amazing”

If your only thought is “amazing,” then we have questions.

What’s wrong with it:

• It’s generic

• A favorite in spammy, AI-generated reviews

• Doesn’t actually explain anything

Try this instead:

• “Exceeded expectations during [specific scenario]”

• “Surprisingly effective for a product under [$X]”

Real-life example:

One reviewer called a garlic press “amazing.” No upvotes.
Another wrote:

“Pressed garlic easily with one hand and didn’t rust after 2 dishwasher cycles.”
That review? 100+ helpful votes.

📌 Internal link: Want results like that? Here’s our Amazon Product Review Article Service.

4. “Cheap” (when meant positively)

We get the excitement of a great deal—but “cheap” often implies low quality, even if you meant it as a compliment.

Why to skip it:

• Can send the wrong message

• Hurts the product’s perceived value

Swap it with:

• “Budget-friendly”

• “Great value for the price”

📈 Stat: Products described as “cheap” in reviews had a 9% lower conversion rate than those called “budget-friendly” in JungleScout’s 2025 data.

5. “Works” (without explanation)

Saying “it works” is like saying “food is edible.” Cool… but how? When? For how long?

The issue:

• Too vague to be useful

• Doesn’t indicate performance or durability

Be more specific:

• “Ran quietly through 3-hour Zoom calls without heating up”

• “Held charge for 5 hours of continuous use while gaming”

💡 Pro Tip: Always pair function with real-world scenarios. It builds trust and clarity.

6. “Love”

Unless you’re writing a Valentine’s Day card to your standing desk, dial it down.

Why it’s weak:

• Feels emotionally biased

• Kills your analytical credibility

Try this instead:

• “Very satisfied with [feature or benefit]”

• “Has become a reliable part of my [daily routine/work setup]”

Case study:

One reviewer said:

“Love this desk!”
Another wrote:
“After 3 weeks of use, my back pain has significantly reduced. The height adjustment is solid even when I lean into it.”
Guess who got more helpful votes? You know it.

🔗 External link: For more on how review words impact buyer decisions, see the PowerReviews 2024 Guide.

Final Thoughts: Say Less Fluff, More Stuff

2025 is the year of authentic, detailed, and buyer-focused reviews. That means ditching lazy superlatives and offering actual value. Be specific. Be honest. Add context.

TL;DR:

❌ Avoid words like: best, perfect, amazing, cheap, works, and love
✅ Use: descriptive, realistic, and situation-based phrasing
✅ Mention how you used the product, and what result it gave you

Need reviews that don’t get buried under AI spam? Let us help.
📌 Check out our Amazon Product Review Article Service.