In the ever-competitive digital marketplace, the product description writer you choose can make or break your conversion rates. If you’re investing in online sales, you better believe that words matter. A lot. In fact, 87% of consumers say product content is extremely or very important when deciding to buy (Salsify, 2024). So how do you find the right wordsmith to turn browsers into buyers? Let’s dive into the 10 questions to ask before hiring a product description writer in 2025.

1. Can You Show Me Real Product Description Samples?

This is your sneak peek into how well they can turn features into benefits. Ask for actual product descriptions they’ve written, not generic content pieces. Great writers often have a portfolio or a shared Google Drive folder with samples. Don’t hesitate to ask for a couple of samples relevant to your niche.

Pro Tip: Look for writing that clearly highlights USPs, includes semantic keywords, and speaks directly to the target audience. If it reads like a robot wrote it, run.

Case Study: A US-based baby gear brand saw a 32% increase in add-to-cart actions after updating their product pages with emotionally engaging descriptions that highlighted parent concerns and product safety.

2. How Do You Incorporate SEO in Product Descriptions?

Your writer should know how to blend LSI keywords like “buy online,” “product benefits,” and “fast shipping” without stuffing them in like croutons in a salad.

“Strong eCommerce SEO is about blending readability with relevance. Google can tell when you’re writing just for bots.” — Neil Patel

An SEO-savvy writer will:

• Use primary and long-tail keywords naturally

• Add scannable formatting (bullet points, short paragraphs)

• Include internal links (like this one) to build topical authority

• Keep the reading level accessible

3. What’s Your Research Process for New Products?

You want a writer who doesn’t wing it. Whether you’re selling bamboo toothbrushes or smart pet feeders, they should dig deep into product specs, user reviews, and competitor listings.

Case Study: A Shopify pet brand increased its conversions by 23% after hiring a writer who read over 200 product reviews before crafting descriptions tailored to actual buyer concerns (Shopify Plus, 2023).

Ask if they:

• Explore customer pain points

• Analyze competitor product pages

• Identify feature-benefit gaps

Pro Tip: Writers who research customer reviews from Amazon or Reddit often create the most relatable copy.

4. Can You Match Our Brand Voice?

One brand might be all buttoned-up and professional; another might be cheeky and fun (like us 😎). A solid product description writer will ask you for brand guidelines—or better yet, help you develop them.

Pro Tip: Ask them to do a short writing sample in your tone before sealing the deal.

Example: A fashion brand hired a quirky-toned writer to appeal to Gen Z. Sales rose by 19% after the rewrite aligned with their TikTok content.

5. Do You Follow a Structured Content Brief?

Without a content brief, you’re basically sending your writer on a treasure hunt without a map. A proper brief ensures:

• Key features are covered

• Product benefits are clear

• Compliance notes (like FDA disclaimers) are addressed

Bonus: Want to see what a good brief looks like? Check out our product description service.

Pro Tip: Include competitor links, tone samples, and word count targets in the brief.

6. How Do You Handle Product Variations?

Color, size, scent—oh my! Writers need a system for dealing with product variations without duplicating content (hello, SEO penalties).

“Avoid duplicate content by using modifiers and value-based messaging for each variation.” — SEMrush Blog

Ask if they can:

• Write unique descriptions per variant

• Use structured data where applicable

• Differentiate tone slightly for luxury vs. economy options

Example: An online mattress company saw better SEO rankings after descriptions were rewritten for each firmness level, rather than duplicating content.

7. Can You Integrate Sales Psychology Into the Copy?

You’re not hiring a novelist. You need someone who knows conversion copywriting—the subtle art of tapping into a buyer’s emotions and logic.

Look for:

• Urgency triggers: “Only 5 left in stock!”

• FOMO phrases: “Customers who bought this also loved…”

• Trust signals: “Trusted by 10,000+ users”

Case Study: A DTC wellness brand saw a 27% sales lift after rewriting their top 50 product descriptions using Cialdini’s persuasion principles.

8. Are Your Descriptions Mobile-Optimized?

Let’s face it: most people are shopping from their phones while pretending to listen in Zoom meetings.

A great writer knows how to:

• Keep paragraphs short (under 3 lines)

• Front-load key benefits

• Use bold text to emphasize value (like free shipping or 100% money-back guarantee)

Pro Tip: Test your product page on mobile before publishing. You might cry. Then fix it.

Real Example: After optimizing descriptions for mobile readability, an Australian clothing store reduced bounce rate by 36%.

9. What Tools Do You Use to Improve Your Content?

Writers don’t need to be tech whizzes, but tools matter. Ask if they use:

• Grammarly or Hemingway for readability

• Surfer SEO or Frase for optimization

• ChatGPT (yes, really) for brainstorming ideas

External Insight: Check out how eCommerce brands are blending AI with human writers to boost efficiency (BigCommerce Blog).

Pro Tip: Tools are good. Human understanding is better. Combine both.

10. Do You Offer Revisions and Feedback Loops?

No matter how talented the writer, feedback is part of the process. Clarify:

• How many revisions are included

• Timeline for edits

• Process for feedback (Google Docs, Trello, email chains from hell?)

Pro Tip: Define your revision policy in the contract to avoid misunderstandings.

Example: At 10DollarBlog, we offer up to 2 rounds of revisions to ensure client satisfaction without any confusion.

Still Looking for a Reliable Product Description Writer?

We happen to know a team (okay, it’s us). Our affordable, human-written, and conversion-focused descriptions are waiting for you at 10DollarBlog.com’s product description services.

Remember: A great product deserves a great story—and your description is the opening line.

Final Thoughts

Choosing the right product description writer in 2025 is about more than just who can type fast. It’s about finding someone who gets your products, your customers, and your brand. Use these 10 questions like a hiring cheat code.

Let your competitors settle for boring copy. You? You’re aiming for better.

Let’s write success—together.